Thirty years ago, the Mac put the power of technology in everyone’s hands, launching a generation of innovators who continue to change the world.
This video celebrates some of those pioneers and the incredible impact they’ve made.
Happy Birthday, Mac!
Watch Sir Jonathan Ive, KBE, and Marc Newson, two of the world’s foremost design pioneers, discuss their collaboration with musician and philanthropist Bono for Sotheby’s (RED) Auction, which celebrates the very best of design and innovation. Sotheby’s (RED) auction will take place in New York on 23 November, with all proceeds donated to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
On October 23, 2001, Steve Jobs convened a group of tech reporters and Apple fans at the company’s Cupertino headquarters to announce a new product: the iPod.
It was a launch that would lead the company, six years later, to drop the “Computer” from “Apple Computer.” It was a launch that would change ”the destiny of Apple.” It was a launch that would, as one slightly melodramatic analyst puts it, ”reshape society completely.”
But on October 23, 2001, if you didn’t happen to be Steve Jobs, you might not have seen the iPod’s society-reshaping potential. You might have seen the iPod, instead, for the other thing it was: just another MP3 player.
On the day of its release—when the iPod was simply a consumer electronics product in search of its consumers—reactions to it were decidedly … mixed. (“Apple’s iPod spurs mixed reactions,” reads a CNET summary of the launch.)
The iPod, after all, wasn’t the first portable jukebox. Its software and FireWire ports made it available, in its first iteration, only to Macintosh users. (At the time, only about 7 million people owned iPod-compatible Macs.)
The iPod, from that perspective, was a small step forward, not a leap. And, at $399, it was an expensive little step.
Read more. [Image: Reuters]
Know your [tech] history.
I Loved My First iPod
We’d meet with Steve [Jobs] on Tuesday afternoons. He would come up with the craziest ideas. At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking?
Manager, Mac OS human interface group
(now a user experience director at Google):
SJ: Disney Legend
Steve Jobs changed the world of consumer electronics as the founder of Apple, and was known throughout the world for his visionary attitude and penchant for innovation. He was an early investor and chief executive of Pixar, and became the Walt Disney Company’s largest shareholder overnight when it acquired Pixar Animation Studios in 2006. That same year, he joined the Disney board of directors, and remained a valuable sounding board and advisor to the company until his passing in 2011.
The first day I had the Newton, I hand-wrote a message… I got a phone call in the San Francisco airport on the way to Disneyworld with my kids. And I hand-wrote a message to myself on a notepad paper: Sarah — that’s my daughter — dentist, Tuesday, 2PM. And I saw a button called “Assist,” and I thought, this must be a menu. And I tapped the Assist button — it opened up the calendar, Tuesday at 2PM, it put in the word “dentist” and it grabbed Sarah out of my contact list. And that was the first time in my life I had seen a computer understand… I had written something for a human, and the computer understood it.