Do I Want A Cigarette?
We’d meet with Steve [Jobs] on Tuesday afternoons. He would come up with the craziest ideas. At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking?
Manager, Mac OS human interface group
(now a user experience director at Google):
Sketches of the London Underground by Harry Weese & Associates, architects of Washington DC’s Metro, in 1966. Stanley Allan, HWA Metro project manager, wrote
[Train cars] painted red were especially attractive. The cars had grooved wood floors, luggage racks and side seating. Smoking was permitted in certain cars.
The lesson is that as much as cigarette smokers crave nicotine, they yearn for other things, too: the hand-to-mouth motion, the primordial pleasure of sucking on something, the organoleptic experiences of flavor and mouthfeel and “throat hit,” the visual cue of exhaled smoke, the ritual of ignition, the embattled/defiant camaraderie of the smoke break. These vital accoutrements of nicotine addiction were the promise of e-cigarettes, but early models had failed to deliver on it.
US government to revise cigarette warning label
AP: The U.S. government is abandoning a legal battle to require that cigarette packs carry a set of large warning labels depicting the dangers of smoking and encouraging smokers to quit, according to a letter from Attorney General Eric Holder obtained by Associated Press.
Instead, the Food and Drug Administration will go back to the drawing board and create labels to replace those that included images of diseased lungs and the sewn-up corpse of a smoker, according to [the] letter …
The government had until Monday to ask the U.S. Supreme Court to review an appeals court decision upholding a ruling that the requirement violated First Amendment free speech protections.
Some of the nation’s largest tobacco companies sued to block the mandate to include warnings on cigarette packs as part of the 2009 Family Smoking Prevention and Tobacco Control Act.
Photo FDA via AP