Steve Jobs - ‘Your time is limited’
On October 23, 2001, Steve Jobs convened a group of tech reporters and Apple fans at the company’s Cupertino headquarters to announce a new product: the iPod.
It was a launch that would lead the company, six years later, to drop the “Computer” from “Apple Computer.” It was a launch that would change ”the destiny of Apple.” It was a launch that would, as one slightly melodramatic analyst puts it, ”reshape society completely.”
But on October 23, 2001, if you didn’t happen to be Steve Jobs, you might not have seen the iPod’s society-reshaping potential. You might have seen the iPod, instead, for the other thing it was: just another MP3 player.
On the day of its release—when the iPod was simply a consumer electronics product in search of its consumers—reactions to it were decidedly … mixed. (“Apple’s iPod spurs mixed reactions,” reads a CNET summary of the launch.)
The iPod, after all, wasn’t the first portable jukebox. Its software and FireWire ports made it available, in its first iteration, only to Macintosh users. (At the time, only about 7 million people owned iPod-compatible Macs.)
The iPod, from that perspective, was a small step forward, not a leap. And, at $399, it was an expensive little step.
Read more. [Image: Reuters]
Know your [tech] history.
I Loved My First iPod
That’s why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
– Playboy interview, February 1985
We’d meet with Steve [Jobs] on Tuesday afternoons. He would come up with the craziest ideas. At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking?
Manager, Mac OS human interface group
(now a user experience director at Google):
SJ: Disney Legend
Steve Jobs changed the world of consumer electronics as the founder of Apple, and was known throughout the world for his visionary attitude and penchant for innovation. He was an early investor and chief executive of Pixar, and became the Walt Disney Company’s largest shareholder overnight when it acquired Pixar Animation Studios in 2006. That same year, he joined the Disney board of directors, and remained a valuable sounding board and advisor to the company until his passing in 2011.