The great workplace dilemmas of our time…
To some this may look like a sunset.
But it’s a new dawn.”
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
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Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business.
David Karp will remain CEO.
The product, service and brand will continue to be defined and developed separately
with the same Tumblr irreverence, wit, and commitment to empower creators.
Everything changes but stays the same.
Tumblr dashboard timeline:
Jan. 2009: Dashboard revision (v5.0) • Feb. 2009: Twitter integration; Drafts and queue • June/July 2009: Endless scrolling & photosets • Aug./Sept. 2009: Tracked tags; Publish to Facebook; upload images to text posts
June 2011: Dashboard unified inbox (v6.0) • Oct. 2011: Customize template revisions
Jan./Feb. 2012: Fan Mail; 1MB GIFs; Post icons • Sept./Oct. 2012: Dashboard & tag search changes
Jan. 2013: Dashboard posting revamp • Mar. 2013: New tag & blog search
Tumblr Quick Tip: Tagging Usernames
You know who he is, but what about people who want to tag you in a post when Tumblr doesn’t allow tagging the way other platforms do? What if you want to tag another blog to make sure they see your message?
Not to worry: put their username as a tag in the tags section. Then they can search #theirblogname to pull up everything people are trying to get in front of them.
Have a blog name that could get mixed in with other generic tags? Pick something specific and request for people to tag you with it somewhere on your blog’s sidebar or in the “About” section.
Now you can do more than just reblog when you find something you love on Tumblr for iPhone and iPad.
- Share posts via Twitter, Facebook, and more
- Save stuff for later using Instapaper and Pocket
- Email an entire post with our beautiful new template
- Close photos by flinging up or down!
- GIFs animate while you scroll*
- Search your Following list (it’s now alphabetized and grouped by first letter!)
*iPad 2, 3 and 4, iPad Mini, iPod Touch 5th Generation, iPhone 4S and 5 only
Very Nice Update!